“Designing our stands has never been easier. It’s intuitive, user friendly and really fast.”
Remco Pot
Manager Exhibitor Services
Key takeaways
- RAI Amsterdam's partnership with Art of Fiber introduced a cutting-edge 3D eCommerce platform for exhibition stands.
- Achieved 80% reduction in logistical movements and committed to 100% circular stand building by 2030.
- Streamlined communication, reduced support queries by 70%, and boosted repeat exhibitor growth by 30%.
Background
Historic Venue
RAI Amsterdam has been a key player in the global events sector for over 125 years, hosting approximately 300 events annually.
Economic Impact
Every euro spent at RAI generates an €8 return to the Amsterdam economy, benefiting local services significantly.
Sustainability Ambition
Aiming for 100% circular construction for exhibition stands by 2030, demonstrating a commitment to environmental stewardship.
Challenge
- Post-COVID Recovery: Facing operational restart challenges post-COVID-19 with a 30% reduction in staff and two years without income.
- Manual Processes: Existing solutions burdened by manual processes and excessive queries, needing innovation and improvement in service offerings.
- Environmental Impact: A need to address the environmental impact of event operations, with a goal towards sustainability and reduced logistical movements.
Solution
- Partnership with Art of Fiber: RAI Amsterdam partnered with Art of Fiber to create a tailored solution, introducing an innovative 3D eCommerce platform.
- Immersive 3D Shopping Experience: Development of a cutting-edge platform enabling the creation of any exhibition stand in 3D, along with a user-friendly editor for adding products and designs.
- Smart Delivery and Sustainability: Implemented a smart delivery system and a recycling initiative, supported by local sourcing to ensure streamlined production and fulfillment processes.
Benefits
- Efficiency and Reduced Emails: Dramatically reduced the average number of emails per exhibitor, simplifying communication and coordination with various suppliers.
- Sustainability and Reduced Movements: Focused on a future of 100% circular stand building, reducing logistical movements by over 80% and recycling all materials.
- Premium Branding and Growth: Enhanced exhibitor presence with custom-made stands, boosting repeat exhibitor growth by 30% and slashing support questions by 70%, ensuring peace of mind for all stakeholders.
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